Creative, bold visuals make a great center piece for every direct action. They do much more than make your actions look good. They unify your group, amplify your message, invite people to have a personal interaction with your work, and provide
a visual story through symbols that clarify the issue. If you integrate art into your campaign strategy and actions, you can make change irresistible.
In this manual you will find simple directions on how to make banners, giant puppets, stencils for t-shirts and posters, and cus- tomized t-shirts. Use them as a starting point and improvise your own techniques!
This is really just a primer to introduce students to the idea of Tactical Clusters. We are developing a more formal workshop outline and will post.
The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems.
Check out their Communicating for Health Justice: A Communications Strategy Curriculum for Advancing Health Issues 7 hours of curriculum which includes:
And their Strategic Communication Tools at: http://thepraxisproject.org/foundations-media-relations
The Alliance for Educational Justice is a new national alliance of youth organizing and intergenerational groups working for educational justice. AEJ aims to bring grassroots groups together to bring about changes in federal education policy, build a national infrastructure for the education justice sector, and build the capacity of our organizations and our youth leaders to sustain and grow the progressive movement over the long haul. www.allianceforeducationaljustice.org
Set of campaign planning tools and worksheets:
- Campaign Planning Chart
- Campaign Strategy Chart
- Campaign Next Steps Chart
- Demand Research Guide
- Escalating Tactics Guide
- Action Evaluation Form
- Campaing Analysis Worksheet
Based on SCOPE's power mapping tool. Includes 2 hour youth workshop as well as instructions for creating a powermap, handouts, and sample powermaps.
This training is useful in creating a common understanding of what base-building is, why base- building is important, and how organizers can successfully build the base of their organization. This training is geared toward new and emerging organizers and leaders.
- Explore base building within a movement-building context.
- Clarify the kind of base our organizations need and how to get it.
- Look at levels of engagement within our own organizations.
- Build skills for doing good one-on-one recruitment.
Western States Center: building a progressive movement for social, economic, racial and environmental justice in the eight western states: Alaska, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming.
Free curriculum pieces on a variety of political and strategy topics such as: Shared Oppressions, Unions, Gender Dominos, Reproductive Rights, LGBT Justice, Electoral Organizing, Dismantling Racism, and more.
The Center for Media Justiceis a dynamic communications strategy and media policy tank for grassroots organizations serving communities of color and America’s poor. http://centerformediajustice.org/
Check out their toolbox: http://centerformediajustice.org/toolbox/media-how-tos/
The Communicate Justice 101 toolkit is designed to provide the tips and tools necessary to conduct effective media campaigns for youth rights and racial justice. Curriculum covers:
- Research and Issue ID
- Campaign Development and Strategy
- Cutting the Issue
- Campaign Launch
- Campaign Escalation
- Documentation and Evaluation
Global Action Project works with young people most affected by injustice to build the knowledge, tools, and relationships needed to create media for community power, cultural expression, and political change.
Global Action Project developed the Media In Action Curriculum through its after-school media arts programs and, more recently, its Media in Action trainings. Media in Action runs multi-day, intergenerational trainings for community organizers who want to harness the power of youth media to move their work further, faster. To learn more about Media in Action or to find out how to participate in a training, visit our Media in Action page.
- Community Mapping
- The Power of Interviewing
- Framing and Messaging
- Montage 1+1=3
- Cinematography 101
- Oppression and Liberation
- Media Advancing Movements
The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems. www.thepraxisproject.org
This curriculum is designed to help ad- vocates make this shift in three important ways:
- By providing tools to help advocates make the shift from health promotion and individual behavior change to a health systems framework
- By providing methods for integrating issue identification, power analysis and overall organizing strategy into communications planning
- By offering curriculum for facilitating strategic communications including audience identification and messaging to advance health justice framing
Covers topics such as:
- Mapping Campaign and Media Goals
- Conducting a Power Analysis
- Creating OUR Conceptual Frame
- Mapping Target Audiences
- Developing Effective Messaging