Set of campaign planning tools and worksheets:

  • Campaign Planning Chart
  • Campaign Strategy Chart
  • Campaign Next Steps Chart
  • Demand Research Guide
  • Escalating Tactics Guide
  • Action Evaluation Form
  • Campaing Analysis Worksheet

Based on SCOPE's power mapping tool.  Includes 2 hour youth workshop as well as instructions for creating a powermap, handouts, and sample powermaps.



This training is useful in creating a common understanding of what base-building is, why base- building is important, and how organizers can successfully build the base of their organization. This training is geared toward new and emerging organizers and leaders.


  • Explore base building within a movement-building context.
  • Clarify the kind of base our organizations need and how to get it.
  • Look at levels of engagement within our own organizations.
  • Build skills for doing good one-on-one recruitment.

Western States Center: building a progressive movement for social, economic, racial and environmental justice in the eight western states: Alaska, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming.

Free curriculum pieces on a variety of political and strategy topics such as:  Shared Oppressions, Unions, Gender Dominos, Reproductive Rights, LGBT Justice, Electoral Organizing, Dismantling Racism, and more.

Concise set of tips and sample outline for volunteer orientation before canvassing or conducting outreach.

Praxis Project: is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems.

Check out their Campaign Development and Electoral Organizing tools for voter outreach toolkit, campaign curriculum (coalitions, policies, basebuilding) and sample event forms (budgets, sign in sheets, donation sheets, etc.)

Audience: High School Youth

Time frame:  2 hours

Workshops cover:

  • Basebuilding within a movement context
  • Different types of outreach and contact work
  • Developing and delivering effective RAPs
  • One on Ones
  • Retention


DataCenter: an independent research organization for social justice movements and grassroots organizing.

Check out their research tools for planning toolkits, tips on online research, target research, surveys, and more.

Trainings include:

  • Creating surveys
  • Getting public records
  • Researching corporations and individuals
  • Toolkit on community action research


Audience:  High School Youth

Time frame: 1 hour

The purpose of this workshop is to introduce participants to the concept of action research and to help them understand the power of information in an organizing campaign.

Also contains youth-friendly worksheets on the following:

  • Action Research Overview
  • Campaign Research Steps
  • Developing Research Questions
  • Research Plan Worksheet
  • Survey Method Worksheet
  • Interview Method Worksheet

Credit also to GenY in Chicago!

List of online resources and organizations covering:

  • Building Relationships with the Media
  • Communications Writing
  • Framing and Messaging
  • Interviewing
  • Letters to the Editor
  • Media Plans and Strategy
  • Online and Digital Storytelling
  • Press Releases and Pitching
  • Storytelling


Californians for Justice is a statewide grassroots organization working for racial justice by building the power of youth, communities of color, immigrants, low-income families, and LGBTQ communities.

Audience: High school youth

Time frame: 2 hours

4 workshops covering:

  • Media messaging
  • Storytelling
  • Media Interviews
  • Messages and layout for printed materials


The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems.

This curriculum is designed to help ad- vocates make this shift in three important ways:

  1. By providing tools to help advocates make the shift from health promotion and individual behavior change to a health systems framework
  2. By providing methods for integrating issue identification, power analysis and overall organizing strategy into communications planning
  3. By offering curriculum for facilitating strategic communications including audience identification and messaging to advance health justice framing

Covers topics such as:

  • Mapping Campaign and Media Goals
  • Conducting a Power Analysis
  • Creating OUR Conceptual Frame
  • Mapping Target Audiences
  • Developing Effective Messaging