Media and Communications Toolkit

 

Curricula + Resources

Building Relationships with the Media

The Spin Project strengthens nonprofit social justice organizations, small and large, to communicate effectively for themselves. http://www.spinproject.org/index.php

o   Strategic Communications Planning (tutorial, guide, sample plan) 

o   Identifying Your Target Audience

o   Developing Relationships with Reporters

o   Writing for Communications

o   Online Communications

o   Broadcast Media and Spokesperson Skills

o   News Releases

o   Community Organizing and Strategic Communications

o   Working with PR Consultants

Login to download files

Communications Writing

The Spin Project strengthens nonprofit social justice organizations, small and large, to communicate effectively for themselves. http://www.spinproject.org/index.php

o   Strategic Communications Planning (tutorial, guide, sample plan) 

o   Identifying Your Target Audience

o   Developing Relationships with Reporters

o   Writing for Communications

o   Online Communications

o   Broadcast Media and Spokesperson Skills

o   News Releases

o   Community Organizing and Strategic Communications

o   Working with PR Consultants

Login to download files

Framing and Messaging

Provided by: 

The Center for Media Justiceis a dynamic communications strategy and media policy tank for grassroots organizations serving communities of color and America’s poor. http://centerformediajustice.org/

Check out their toolbox: http://centerformediajustice.org/toolbox/media-how-tos/

The Communicate Justice 101 toolkit is designed to provide the tips and tools necessary to conduct effective media campaigns for youth rights and racial justice.

-------

The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems.

Check out their Communicating for Health Justice: A Communications Strategy Curriculum for Advancing Health Issues 7 hours of curriculum which includes:

And their Strategic Communication Tools at: http://thepraxisproject.org/foundations-media-relations

--------

SmartMeme builds movements and amplifies the impact of grassroots organizing with new strategy and training resources, values based communications, collaborations, and meme campaigning. http://www.smartmeme.org/section.php?id=86

Login to download files

Media Interviewing

The Center for Media Justiceis a dynamic communications strategy and media policy tank for grassroots organizations serving communities of color and America’s poor. http://centerformediajustice.org/

Check out their toolbox: http://centerformediajustice.org/toolbox/media-how-tos/

The Communicate Justice 101 toolkit is designed to provide the tips and tools necessary to conduct effective media campaigns for youth rights and racial justice.

** Resources and trainings in Spanish as well

-------

SmartMeme builds movements and amplifies the impact of grassroots organizing with new strategy and training resources, values based communications, collaborations, and meme campaigning. http://www.smartmeme.org/section.php?id=86

------

The Spin Project strengthens nonprofit social justice organizations, small and large, to communicate effectively for themselves. http://www.spinproject.org/index.php

Contact them to get a copy of their manuals http://www.spinproject.org/section.php?id=8

Use their resources page: http://www.spinproject.org/article.php?id=113

Login to download files

Media In Action Curriculum

Provided by: 

The product of over two decades of experience, Global Action Project's Media In Action Curriculum is available here for free download. Grab it, read it, use it, adapt it, and tell us how it worked (or didn't) for you. Global Action Project developed the Media In Action Curriculum through its after-school media arts programs and, more recently, its Media in Action trainings. Media in Action runs multi-day, intergenerational trainings for community organizers who want to harness the power of youth media to move their work further, faster.

Workshops Include:

  • Community Mapping
  • The Power of Interviewing
  • Cinematography 101
  • Media Advancing Movements
  • Oppression and Liberation
  • Power
  • Framing and Messaging
All bookmarks

Letters to the Editor

The Center for Media Justiceis a dynamic communications strategy and media policy tank for grassroots organizations serving communities of color and America’s poor. http://centerformediajustice.org/

Check out their toolbox: http://centerformediajustice.org/toolbox/media-how-tos/

o   Press Releases

o   Storytelling

o   Building Strong Relationships

o   Challenging Bias

o   Framing and Messaging

o   Interviewing

o   Media Planning

The Communicate Justice 101 toolkit is designed to provide the tips and tools necessary to conduct effective media campaigns for youth rights and racial justice.

Login to download files

Media Plans and Strategy

The Center for Media Justiceis a dynamic communications strategy and media policy tank for grassroots organizations serving communities of color and America’s poor. http://centerformediajustice.org/

Check out their toolbox: http://centerformediajustice.org/toolbox/media-how-tos/

The Communicate Justice 101 toolkit is designed to provide the tips and tools necessary to conduct effective media campaigns for youth rights and racial justice.

-------

The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems.

Check out their Communicating for Health Justice: A Communications Strategy Curriculum for Advancing Health Issues 7 hours of curriculum which includes:

And their Strategic Communication Tools at: http://thepraxisproject.org/foundations-media-relations

--------

SmartMeme builds movements and amplifies the impact of grassroots organizing with new strategy and training resources, values based communications, collaborations, and meme campaigning. http://www.smartmeme.org/section.php?id=86

------

The Spin Project strengthens nonprofit social justice organizations, small and large, to communicate effectively for themselves. http://www.spinproject.org/index.php

Contact them to get a copy of their manuals http://www.spinproject.org/section.php?id=8

Use their resources page: http://www.spinproject.org/article.php?id=113

 

Login to download files

Online Communications Strategy

The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems.

Check out their Communicating for Health Justice: A Communications Strategy Curriculum for Advancing Health Issues 7 hours of curriculum which includes:

And their Strategic Communication Tools at: http://thepraxisproject.org/foundations-media-relations

--------

 

The Alliance for Educational Justice is a new national alliance of youth organizing and intergenerational groups working for educational justice.  AEJ aims to bring grassroots groups together to bring about changes in federal education policy, build a national infrastructure for the education justice sector, and build the capacity of our organizations and our youth leaders to sustain and grow the progressive movement over the long haul.  www.allianceforeducationaljustice.org

Login to download files

Press Releases and Pitching Stories

The Center for Media Justiceis a dynamic communications strategy and media policy tank for grassroots organizations serving communities of color and America’s poor. http://centerformediajustice.org/

 

Check out their toolbox: http://centerformediajustice.org/toolbox/media-how-tos/

 

The Communicate Justice 101 toolkit is designed to provide the tips and tools necessary to conduct effective media campaigns for youth rights and racial justice.

-------

 

The Spin Project strengthens nonprofit social justice organizations, small and large, to communicate effectively for themselves. http://www.spinproject.org/index.php

Contact them to get a copy of their manuals http://www.spinproject.org/section.php?id=8

Use their resources page: http://www.spinproject.org/article.php?id=113

Login to download files

Media Storytelling

The Center for Media Justiceis a dynamic communications strategy and media policy tank for grassroots organizations serving communities of color and America’s poor. http://centerformediajustice.org/

 

Check out their toolbox: http://centerformediajustice.org/toolbox/media-how-tos/

 

The Communicate Justice 101 toolkit is designed to provide the tips and tools necessary to conduct effective media campaigns for youth rights and racial justice.

-------

SmartMeme builds movements and amplifies the impact of grassroots organizing with new strategy and training resources, values based communications, collaborations, and meme campaigning. http://www.smartmeme.org/section.php?id=86

Login to download files

Communicate Justice 101

The Center for Media Justiceis a dynamic communications strategy and media policy tank for grassroots organizations serving communities of color and America’s poor. http://centerformediajustice.org/

 

Check out their toolbox: http://centerformediajustice.org/toolbox/media-how-tos/

 

The Communicate Justice 101 toolkit is designed to provide the tips and tools necessary to conduct effective media campaigns for youth rights and racial justice. Curriculum covers:

  • Research and Issue ID
  • Campaign Development and Strategy
  • Cutting the Issue
  • Campaign Launch
  • Campaign Escalation
  • Documentation and Evaluation

 

Login to download files

Communicating for Health Justice: Media Toolkit

Provided by: 

 

The Praxis Project is a national, nonprofit organization that builds partnerships with local groups to influence policymaking to address the underlying, systemic causes of community problems. www.thepraxisproject.org

This curriculum is designed to help ad- vocates make this shift in three important ways:

  1. By providing tools to help advocates make the shift from health promotion and individual behavior change to a health systems framework
  2. By providing methods for integrating issue identification, power analysis and overall organizing strategy into communications planning
  3. By offering curriculum for facilitating strategic communications including audience identification and messaging to advance health justice framing

Covers topics such as:

  • Mapping Campaign and Media Goals
  • Conducting a Power Analysis
  • Creating OUR Conceptual Frame
  • Mapping Target Audiences
  • Developing Effective Messaging
Login to download files

Communications and Media Resource List

List of online resources and organizations covering:

  • Building Relationships with the Media
  • Communications Writing
  • Framing and Messaging
  • Interviewing
  • Letters to the Editor
  • Media Plans and Strategy
  • Online and Digital Storytelling
  • Press Releases and Pitching
  • Storytelling

 

Login to download files

Compilations

Curricula

Chinese Progressive Association - San Francisco

This training is developed and adapted by the Chinese Progressive Association-SF and Seeding Change for new and emerging organizers. It draws from curriculum created by CTWO, SOUL and uses the "transformative organizing" framework from Eric Mann's recent book "Playbook for Progressives." This workshop includes a scenario based in an Asian immigrant community. This workshop can be adapted for other Asian immigrant and refugee communities and other communities of color.

Chinese Progressive Association-SF (www.cpasf.org) and Seeding Change, a Center for Asian American Movement Building (www.seeding-change.org

 

DataCenter

An Introduction to Research Justice aims to build the capacity of grassroots organizers and community members and better equip marginalized communities to reclaim, own, and wield all forms of knowledge and information. With strategic support, the knowledge and information generated by these communities can be used as political leverage to advance their own agendas for change.

The toolkit effectively:

  •  Explores the theory of Research Justice – a strategic framework that seeks to transform structural inequities in knowledge production
  •  Advances community-driven research as a powerful tool to build grassroots power
  •  Helps participants choose which research methods will prove most effective for their campaigns and organizing objectives
  •  Employs popular-education techniques to encourage leadership development

This is really just a primer to introduce students to the idea of Tactical Clusters. We are developing a more formal workshop outline and will post.

Creative, bold visuals make a great center piece for every direct action. They do much more than make your actions look good. They unify your group, amplify your message, invite people to have a personal interaction with your work, and provide
a visual story through symbols that clarify the issue. If you integrate art into your campaign strategy and actions, you can make change irresistible.

In this manual you will find simple directions on how to make banners, giant puppets, stencils for t-shirts and posters, and cus- tomized t-shirts. Use them as a starting point and improvise your own techniques!

List of organizations providing trainings, technical assistance, fellowships, and curriculum to support community organizing.